CIMD - Communication group - Email Marketing - Analyst - Bengaluru

Location(s) IN-Bengaluru
Job ID
2020-64513
Schedule Type
Full Time
Level
Analyst
Function(s)
General
Region
India
Division
Consumer and Investment Management Division
Business Unit
GSAM Marketing - APEJ
Employment Type
Employee

MORE ABOUT THIS JOB

CONSUMER AND INVESTMENT MANAGEMENT DIVISION (CIMD)

The Consumer and Investment Management Division includes Goldman Sachs Asset Management (GSAM), Private Wealth Management (PWM) and our Consumer business (Marcus by Goldman Sachs). We provide asset management, wealth management and banking expertise to consumers and institutions around the world. CIMD partners with various teams across the firm to help individuals and institutions navigate changing markets and take control of their financial lives.

 

GSAM

Goldman Sachs Asset Management (GSAM) is one of the world’s leading investment managers. GSAM provides institutional and individual investors with investment and advisory solutions, with strategies spanning asset classes, industries, and geographies.  We help our clients navigate today’s dynamic markets, and identify the opportunities that shape their portfolios and long-term investment goals. We extend these global capabilities to the world’s leading pension plans, sovereign wealth funds, central banks, insurance companies, financial institutions, endowments, foundations, individuals and family offices.

RESPONSIBILITIES AND QUALIFICATIONS

Role Overview

The Digital Strategy Email Analyst is responsible for development, distribution and reporting of emails delivered via the Adobe Campaign platform to the division’s clients and prospects. This professional will work closely with other team members and integrated marketers to develop email campaigns and follow up reporting along with implementing industry best practices in current work stream

 

Principal Tasks

  • Work with other team members including the content strategist, integrated marketers and design to create emails using templates available within the Adobe Experience Manager platform and/or by writing HTML using Dreamweaver.
  • Use Adobe Campaign to setup and deploy email campaigns – utilize Campaign Manager to setup queries to pull recipients dynamically from the CRM or via an ad-hoc excel list, utilize existing or create new workflow for the email delivery, generate proofs and obtain required approvals, approve emails for delivery, analyses results and report key findings to stakeholders.
  • Recommend and implement A/B tests for emails to improve engagement.
  • Recommend and implement solutions to automate multi-step campaigns utilizing Campaign features for drip and trigger campaigns.
  • Implement personalization and customized mailings using CRM data and user behaviors.
  • Liaise regularly with Digital Technology team members leading Adobe Campaign development on any issues and enhancements required.
  • Work with integrated marketers on maintenance of opt-outs for mailings.
  • Monitor trends in email marketing; utilize research and metrics to recommend improvements to our email marketing strategy.
  • Work with global team to ensure best practices are implemented and shared.

Experience/ Skills/ Systems Requirements 

  • 2-4 years of digital team experience
  • Experience executing email marketing campaigns via Adobe Campaign or similar campaign tool
  • Experience developing and troubleshooting HTML files
  • Experience conducting A/B testing for emails
  • Knowledge of defining and setting up multi-step campaigns including trigger and drip campaigns
  • Strong analytical skills with experience analyzing campaign reporting to identify potential areas for improvements/optimizations
  • Experience with Microsoft Excel
  • Experience in the use of CMS tools (experience with AEM is a plus)
  • Experience with project management systems (experience with JIRA is a plus)
  • Familiarity with different technologies and the ability to learn new systems quickly and effectively
  • Ability to multi-task while working under pressure and overcome obstacles
  • Team oriented; able to interact effectively with all levels
  • Excellent client service skills, understanding of how to build strong relationships with internal clients
  • Strong communication and interpersonal skills

 

ABOUT GOLDMAN SACHS

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html



© The Goldman Sachs Group, Inc., 2020. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity