CWM, UK Analytics and Insights Lead, Associate - Marcus by Goldman Sachs - London

Location(s) UK-MDDSX-London
Job ID
Schedule Type
Full Time
Consumer and Wealth Management
Business Unit
UK Dep Prod,Marketing,Pricing
Employment Type


Consumer and Wealth Management (CWM)

Across Consumer and Wealth Management (CWM), Goldman Sachs helps empower clients and customers around the world reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for consumers to better spend, borrow, invest, and save. Across CWM, our growth is driven by a relentless focus on our people, our clients and leading-edge technology, data and design.


The firm’s Consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a startup with more than 150 years of experience. Today, we serve millions of customers across multiple products including lending, deposits, financial tools, and our partnership with Apple on Apple Card. We use innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity. As we build a leading digital consumer bank and expand into new products and partnerships, we are looking for leaders and individual contributors to join our team.



UK Analytics and Insights Lead - Associate


Job Summary & Responsibilities

  • Responsible for analysing digital performance and generating actionable insights that drive the growth of our consumer products.
  • Maximise the efficiency of our sales funnel, media spend and improve our understanding of our customers.
  • Working with the Product & Marketing Managers, define and own the product success metrics and KPIs, and ensure product launches, changes and new features are accurately measured.
  • Responsible for tracking and reporting on agreed customer and business KPIs as well as the creation of a prioritized long-term performance roadmap of initiatives which drive improvements in the KPIs.
  • Work with 3rd party agencies to track and report on the progress and outcome of online & offline marketing campaigns, making recommendations to improve customer experience, conversion or journey performance. Ability to identify customer problems and translate them in to quantifiable benefits.
  • Solid knowledge of reporting platforms and an understanding of a product and marketing architecture to ensure data is mined, analysed and actioned accordingly.
  • Ability to present performance data in compelling ways which inspire others to take action.
  • Play an important role to develop global methodologies and best practice, sharing knowledge and insights across the wider business. Drive an adoption of the available tools with key stakeholders, acting as SME to help users build competency and self-serve.
  • Providing the ability for teams across the business to be able to self-serve by generating automated reports, team dashboards and ongoing training and support.


  • Able to balance customer and business performance outcomes, prioritizing accordingly
  • Experienced in web analytics roles and able to demonstrate past success and impact, with outstanding analytical skills to interpret data from multiple sources to identify opportunities.
  • Comprehensive hands-on performance marketing experience (channels to include PPC, SEO, Social Media, Digital PR, Email, Affiliate marketing) to enable easily digestible mapping of campaign performance.
  • Deep understanding of how the data for reports is sourced and aggregated.
  • Working knowledge of analytics platforms including tag management solutions.
  • Flexible and comfortable using a range of tools and techniques.
  • Clear communicator, confident to present recommendations to all levels of stakeholders.
  • Strong collaborator, focused on customer and business outcomes.
  • Should be a self-starter with experience of working in a direct to consumer business.

Basic Qualifications

  • Expert user of Adobe Marketing & Analytics tools
  • Excel and MS Office applications
  • 4+ years’ experience of web analytics and optimization, including data visualization tools (eg Tableau) in an online, retail, direct to consumer environment.

Preferred Qualifications

  • Experience in financial services preferred
  • Experience in a startup environment
  • Session replay and heatmap tools (eg, Session Cam, Crazy Egg)



At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at

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